Drizzy Hats
Drizzy Hats is a TikTok Shop brand launch focused on trendy headwear. I led the brand strategy, social media presence, and go-to-market approach to establish the brand on TikTok's commerce platform.
Brand Strategy
I developed the brand positioning and visual identity for Drizzy Hats, targeting Gen Z consumers on TikTok Shop. The brand strategy focused on trend-driven product selection, authentic voice, and leveraging TikTok's unique content format to build awareness and drive conversions.
Social Media & Content
I created and executed a content strategy optimized for TikTok's algorithm and shopping features. This included product showcase videos, styling content, and trend participation that aligned with the brand voice while driving traffic to the TikTok Shop storefront.
Launch & Growth
The brand launch on TikTok Shop involved coordinating product photography, storefront setup, and initial content calendar. I monitored early performance metrics to iterate on content approach and product selection, using TikTok's analytics to understand what resonated with the target audience.